The Dual-Coding Theory proposed by Allan Paivio in 1971 explains that our brain has two separate channels/codes to represent information. These codes are: verbal and visual. The verbal system processes linguistic information in chunks known as ‘logogens’ while the visual system processes visuals like images, videos, etc., known as ‘imagens’. The integration of verbal and visual elements facilitates better presentation of a concept and helps learners to form related mental images.
In simple terms, dual-coding theory means merging texts and graphics to teach a concept. As an educator, I believe that using diagrams, concept maps and presentations in the classroom is beneficial to maximize learning, increase the attention span and most important, enhance retention among learners.
Thanks,
Swanshi
The dual-coding and multimedia learning theories: Film subtitles as a vocabulary teaching tool. (2019, August 8). MDPI. https://www.mdpi.com/2227-7102/9/3/210/htm
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